
Like a lot of people, I was furloughed during COVID. Before that, I was acting as the director of my own dog walking business, complete with three different locations and ten employees, and I loved it. What’s better than earning money by playing with dogs and getting to see the gorgeous country side?
Unfortunately, dog walkers were not classed as essential workers during the pandemic, and we had to temporarily close during lockdown. I went from walking for eight hours a day and seeing dozens of dogs, to being stuck in the house with just my two wonderful fluffballs for company. Fluffballs who, much like me, were bored; they couldn’t go out and walk with their friends like usual, and they were tired of their toys.
Our Journey
One day I was scrolling through social media, and I saw an advert for a dog-focused subscription box. “Great,” I thought, “I can get Angel and Bodie a regular subscription box to keep them entertained.” I started looking into the different subscription boxes, but quickly ran into a problem: if I got a box that included soft toys, Bodie would destroy them, and if I got a box that had tough toys, Angel wouldn’t be interested in them, because none of them were fluffy. Maybe I should get two different boxes? With a minimum price of £20 per box, this option quickly went out of the window.
I was frustrated by trying to sort out toy options, so I moved on to look at which boxes included which treats; That would be easier, right? Not so much. Bodie is a living bin, and will gulp down anything vaguely edible that comes near his mouth, but he won’t chew any of it – easy to find something he would like, but not something that would keep him busy for more than two seconds. Angel, on the other hand, is a very picky eater. She was young at the time, and her sensitive puppy stomach could not tolerate beef, and her fussy attitude meant that any less than quality foods would have her turning her nose up. I assumed that I would be able to personalise any subscription boxes I came across to rule out anything I know she wouldn’t eat, but was surprised to find that they all come in one-size-fits-all-type formats.

Our Journey